to disrupt = zerstören, unterbrechen, stören
Unter dem Begriff Disruption versteht man ein Prozess (Transformation), bei dem bisherige Business Modelle und/oder Teilmärkte oder gar Märkte durch neue Prozesse und innovative Produkte abgelöst werden. Dabei werden bestehenden Strukturen, Marken oder Produkte zerschlagen oder zerstört.
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