Ein disruptives Geschäftsmodell ist ein innovativer Ansatz, der die bisherigen Geschäftsmodelle, Geschäftsbeziehungen oder Abläufe möglicherweise vollständig verdrängt. Disruptive Entwicklungen finden meistens an den Rändern bestehender Märkte (in Nischenmärkte) oder in neuen Märkten statt. Für etablierte Anbieter entsteht diese Entwicklung meistens unerwartet.
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