Abkürzung für User Experience (=Kunden-Erfahrungen) oder Customer Experience.
Der Begriff User Experience beschreibt die Erfahrungen, welcher der Kunden mit dem Produkt, der Software, dem Kaufprozess, der APP oder anderen Touch Point zum Unternehmen macht. Dabei soll eine möglichst hohe Kundenzufriedenheit erreicht werden, dadurch steigt auch die emotionale Bindung zwischen Anwender und Produkt.
Siehe auch Blog-Beitrag: Das veränderte Kaufverhalten der Kunden – Customer Journey
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