= Kontakt Weiterleitung
Unter dem Begriff Lead Routing versteht man die Übergabe von einem qualifizierten Lead von der Abteilung Marketing (Marketing-Automation) an den Verkauf. Der Lead wird also von der Marketingbetreuung an den Verkauf für den eigentlichen Vertragsabschluss (Verkaufsakt) übergeben.
Die Qualifizierung des Leads erfolgt meisten mit einem Lead Scoring System.
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