= Kontakt Bewertungs-System
Unter dem Begriff Lead Scoring System versteht man ein System, welches der qualitative Wert eines potentiellen Kundenkontakts bemisst. Insbesondere werden die Leads hinsichtlich ihrer Abschlussreife bewertet und daraus abgeleitet, welche weiteren passenden Massnahmen zu ergreifen sind.
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