Unter dem Begriff «direkter Absatzweg» (direkter Absatzkanal) versteht man, dass Leistungen direkt (ohne Einschaltung von Partnern) vom Hersteller zum Verbraucher geliefert oder weiterverarbeitet werden. Der Hersteller übernimmt alle Distributions-Funktionen in eigener Regie und mit eigenen Vertriebsorganen (Verkauf), zum Beispiel:
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