Von einem Verbundangebot wird gesprochen, wenn bestimmte Artikel, die sich gegenseitig flankieren, dem Käufer im Rahmen der Verkaufsförderung am POS offeriert werden. Z.B. wird Kaffeerahm in unmittelbarer Nähe des Kaffeeregals platziert (Verbundplatzierung), oder bestimmte Artikel werden zusammen als Rezeptvorschlag angeboten.
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