= Empfehlungs Maschine
Mit Hilfe einer Recommendation Engine werden in E-Mails individuelle Produktempfehlungen ausgesprochen. Per Software-Modul werden die Klickpfade der Empfänger z.B. im Online-Shop getrackt, die Warenkörbe gespeichert und personalisierte Empfehlungen berechnet. Empfehlungen können unter anderem ähnliche, beliebte oder zuletzt angesehene Produkte sein. Diese können per Baustein in Echtzeit in den Newsletter eingefügt werden.
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