Strategieansatz, bei welchem man mit neuen, innovativen Produkten auf neuen Märkten wachsen möchte. Man unterscheitet in vertikale, horizontale und laterale Diversifikation.
adigiconsult GmbH
Verkauf │Marketing│Digitalisierung
Strategieansatz, bei welchem man mit neuen, innovativen Produkten auf neuen Märkten wachsen möchte. Man unterscheitet in vertikale, horizontale und laterale Diversifikation.
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