Unicode ist ein internationaler Standard-Zeichensatz. Für jedes Schriftzeichen aller bekannten Schriftkulturen wird ein digitaler Code festgelegt, der für universale Darstellbarkeit sorgen soll. Im E-Mail-Marketing gewährleistet die Verwendung einer Unicode-Schriftart die korrekte Darstellung des Textinhaltes der E-Mails.
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