= zielend
Unter dem Begriff Targeting versteht man die fokussierte und exakte Zielgruppenansprache im Online-Marketing. Mittels einem entsprechenden Konzept und einer genauen Zielgruppenbestimmung lassen sich die Streuverluste reduzieren und die Conversionrate erhöhen.
Folgende Targetingstrategien werden angewendet:
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