= Öffnungsrate. Synonym zu „Ckick-to-Open-Rate„.
Unter dem Begriff «Open-Rate» versteht man die eindeutige Anzahl Öffnungen in % eines E-Newsletter oder entsprechender Werbung.
Durchschnittlich kann man erfahrungsgemäss mit einer eindeutigen Öffnungsrate von 20-35% rechnen, die Click-Trough-Rate wird bei ca. 2-15% und die Bounce-Rate wird bei ca. 1-2% liegen.
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