Unter dem Begriff des «Multi-Screen-Zeitalter» versteht man das aktuelle Zeitalter, wo Werbetreibende über eine grosse Vielfalt an Screens (Bildschirmen), Geräte und Inhalte mit Kunden (Konsumenten) und User in Interaktion treten.
Die Interaktion kann heutzutage mittels Text, visuellen Grafiken/Bildern, Tönen oder der Sprache erfolgen.
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