= Click-Rate
Die Klickrate gibt an, welcher Anteil der Empfänger auf einen Link klickt. Um eine Kampagne hinsichtlich ihres Erfolgs auszuwerten, ist die Klickrate eine der wichtigsten Messgrössen. Eine hohe Klickrate deutet auf ein grosses Interesse der Abonnenten an den Newsletter-Inhalten hin.
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