= schnelldrehende Konsum-Produkte
Unter dem Begriff FMCG versteht man schnelldrehende Konsum-Produkte, d.h. in welcher Frequenz werden Produkte im Warenlager umgesetzt (Warenrotation). Je nach Branche wird die Rotation pro Monat, Woche (Lebensmittel) oder Tag (Kiosk) gemessen.
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