Unter dem Begriff «strategische Distribution» versteht man die Wahl der Absatzwege (oder der Vertriebskanäle) oder alle Wege und Stufen, auf denen Güter/Leistungen vom Produzenten zum Endabnehmer gelangen.
Die strategische Distribution wird auch als «akquisitorische Distribution» oder als «Vertrieb» oder als «nicht physische Distribution» bezeichnet.
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