= Display Werbung
Unter dem Begriff «Display Advertising» versteht man alle Arten der Online-Werbung, bei der grafische Werbemittel wie Bilder, Videos oder Animationen verwendet werden. Der Banner-Werbung ist dabei die bekannteste Form. Reine Textanzeigen, wie z.B. Googles Adwords, zählen nicht zur Display Werbung.
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