Business-to-Business (= Unternehmen-zu-Unternehmen)
Der Begriff «Business-to-Business» (B2B) definiert eine Geschäftsbeziehungsart, in diesem Fall von Unternehmen zu Unternehmen. Eine ältere Bezeichnung hierfür ist Industriegüter- oder Investitionsgütermarketing.
Oder Vermarktung von Sach-und Dienstleistungen an Unternehmen und öffentliche Institutionen. Kein Verkauf an Konsumenten.
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