Unter dem Begriff «Verkaufsstufenplanung» versteht man eine Definition (Abstimmung) der einzelnen Stufen des Verkaufs, um das verkäuferische Vorgehen im Detail zu planen und die unterschiedlichen Instrumente aufeinander abzustimmen.
Der Verkaufstufenplan definiert die Massnahmen, Verantwortlichkeiten, die Termine, das Budget und die Kontrollmassnahmen der einzelnen Schritte (Stufen).
Beispiel eines Verkaufsstufenplans:
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